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To Blog or not to Blog!

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Have you started writing Blogs to share on your website and is it worth it?

Short answer: Yes! Why?

1. It helps drive traffic to your website.

Every time you write a Blog you can create a social media post detailing a snippet of what your Blog contains, you then ask them to click the link in the bio to read more in your blog. WIN WIN, a great way to send people to your website.

2. You can repurpose blog content for social media.

Instead of  always needing to create brand new content for your Blog you can just repurpose content from previous social media posts and expand on them.

3. It helps convert traffic into clients.

Now that you have some traffic coming to your site through your blog, you have an opportunity to convert that website traffic into clients.

You may decide to have a sign up form for your newsletter on your website, another great way to stay connected to your audience and build relationships.

4. It drives long-term results.

A great blog will answer the common questions and pain points that their potential clients have.

If you consistently create valuable content or articles for your target audience, it will establish you as trusted authority, Google will love this! 

5. It helps you share your news.

Blogs can contain not only educational information but also can highlight what you are up to and your latest offerings.

Have you launched a new service? Share it on your blog.

Released a new course? Post it on your blog.

Have a brilliant testimonial? Share it on your blog.

Are you appearing at local fair or trade show? Drum up attention for the event through your blog.

Not only does sharing company news on your blog humanize your brand, but it also helps your audience see that you’re not always about selling.

So first things first do have a Blog page on your website, if not it's an easy addition to make.

When it comes to how many words long should a blog be, how long is a piece of string? Ask different people and you will get different answers. So start off with whatever feels good, whatever makes it easy for you to do, see how it goes and increase it if it feels good to.

Next let's start thinking about all the things you could Blog on in the comments.... GO! 

Wend x 

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